The traditional 36th Meeting of Insurers and Reinsurers Sarajevo – SorS 2025 was held from 14th to 16th May at the “Swissotel” hotel in Sarajevo, with the participation of more than 200 attendees from the region. This year’s central theme was “Challenges and Opportunities of Implementing Artificial Intelligence and Innovations in Insurance and Reinsurance,” with an emphasis on how AI transforms business models, risk management, and customer expectations.
The conference brought together representatives from the most significant insurance and reinsurance companies, including global leaders like AON, Swiss Re, and others, confirming the importance and reputation of SorS as a key regional gathering in the insurance industry.
Representing our company at SORS 2025 were Executive Board members Vladimir Malešević and Tatjana Rakočević, Miloš Popović, Director of the IT Functional Area, and Tanja Lutkić, Coordinator of the Insurance Implementation and Product Development Area.
The program included lectures on the impact of AI on damages and liability, the introduction of innovations into conservative insurance processes, the state of the insurance market in the Adria region, as well as the imbalance between supply and the actual needs of clients in the areas of natural disasters, cyber insurance, and voluntary health insurance.